Online price comparison sites quite possibly adopt the E-mall business model where e-shops are represented (Ince, 2004). Here people (users) are able to search for products offered by a vast number of sellers in a bid to identifying the lowest price available (Watt, n.d.).
E-tailers with established community members may find that these new models have effect in two ways.
These are:
1. Members may seek price reductions to match those found on comparison sites
2. Members may elect to buy from the comparison site retailer.
Regardless, the price comparison E-mall business model appears set to stay, possibly representing a broader marketing horizon to the retailer.
References
Ince, D. (2004). Developing Distributed and E-commerce Applications. In (2nd ed., pp. 31..32): Pearson Education Limited.
Watt, E. (n.d.). Understanding price comparison and shopping websites. Retrieved March 15, 2009, from http://www.roi.com.au/index.php/internet_marketing/understanding_price_comparison_and_shopping_websites.html
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment